How can Red Fox Insight help your business?
Knowing your customer is the start to winning in the competitive war of developing successful marketing campaigns, new product launches, packaging design and all those other crucial marketing decisions with budgets under increasing pressure. That’s where Red Fox Insight comes in – with more than 40 years of combined experienced in the fields of:
Our team (which includes a Mensa member) understands how best to ask the right questions to get you the answers that will propel your business and brand forward.
From traditional methodologies to online surveys, app groups and other tech solutions, we can work within your budget to find a solution that’s right for you.
Outmaneuver your Competition
High Level R&D
We help companies decide on the best recipe for a new product, the most eye-catching pack design, what consumers value most in your brand category to how consumers shop and use your product. We can also tell with surprising precision why your competition is outperforming you, and what to adapt to change the tide.
We’ll worry about all the data analysis so you don’t have to and instead our promise to you is to deliver clear, actionable, directional insights that help you make the right decisions, brought to you by a dynamic, naturally curious team who thrive on uncovering the unknown.
What’s more, we can feed our insights into our affiliate companies Red Fox Retail and Red Fox Connect to help deliver brand visibility & digital solutions guided by intimate knowledge of your consumer.
I have had the pleasure of working with Debbie and her team on all our sensory analysis for Lactalis (previously Parmalat), which has guided many strategic product decisions. Their in-home testing methodology is unique in that participants consume products in the environment they usually would, and are more comfortable and relaxed – and therefore more likely to give open and honest feedback. The team has worked across multiple demographics with equal professionalism and ease, and the results always provide exceptionally clear direction.
Consumer & Market Insight Manager – Lactalis
Do you know your brand’s secret ingredients?
We are here to help you find the perfect mix for your new product, packaging or marketing campaign. Create and market the perfect recipe for success.
Cape Town, South Africa