What We Do!
- Our innovative approach captures real-time insights from the heart of the community, where the latest news and gossip flows freely, via surveys conducted during their taxi commute. We can quickly gain access to your target market across the country and be ready to answer your key questions.
- Our survey platform is equipped to handle multiple question types and can be easily translated into local vernacular for improved communication across our diverse market. This means that lower-income consumers can now be easily engaged and provide valuable insights in their mother tongue.
- Reaching low-income consumers (SEM 1-4) has traditionally been a challenge due to the high cost and time-intensive nature of face-to-face methodologies.
- We offer quick access to consumers with insights comparable to those gained using face-to-face techniques, but without the limitations.
Free PDF Alcohol Report 2023 download!
Multiple, short, structured surveys were administered via the SEBENZA Integrated Wi-Fi and content platform solution across South Africa.
These surveys covered various topics, including alcohol purchases, consumption, spend, point of purchase, consumption location and more.
Simply click the button, provide your email address, and proceed to download the PDF from the link we will send you via email.
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How it works:
LOGIN AND ACCESS
Commuters use their mobile number to create a profile and login on their cell phone.
INTEGRATED WI-FI & CONTENT PLATFORM
Integrated Wi-Fi and content platform solution hosted on a dedicated website accessible through the Wi-Fi on the Taxi.
COMMUTER VALUE PROPOSITION
Giving value back to commuters and bringing internet access to the mass market, rewarding them with data.
With a fleet of 2000 vehicles and 800 000+ unique users registered nationwide, Sebenza is the largest provider of Wi-Fi services to the taxi industry in South Africa, with planned expansion to 9000 vehicles and over 3 000 000 unique users by October 2023.
If the data you need to achieve your research objectives is not already available, we can launch a study quickly and cost effectively. From ad-hoc pack testing to brand tracking studies, we can customize the research design to meet your specific objectives. This ensures that the data we collect is relevant and meaningful to your unique research goals.
Our offerings include:
Measure the performance of your brand over time.
How satisfied are your customers and what can you do to improve.
Who to target, how and where.
New concept launch? Test feasibility with us.
AD / CAMPAIGN TESTING:
Test the performance of your advertising.
Discover preferred packaging options and more.
SOCIO ECONOMIC RESEARCH
And if you’re not seeing what you need on this list, we’re simply an email or phonecall away!
A proud partnership between
Contact Debbie on: +27 82 883 0163