We pack a MIGHTY punch to unleash your data’s most powerful insights.
DataSpank was founded in 2012 by Michelle Botha.
Both she and her invaluable expertise are a proud addition to the Red Fox Insight service offering.
Unlocking Insights:
Crafting Influential Narratives through Powerful Data Analytics
Specialising in combining data sources in unique and flexible ways to show the full picture, we tell the valuable story of the past to gather learnings and highlight future opportunities. We build consumer landscape models, giving insight into which demographics attract the highest value and should be considered as key target markets.Â
Determining category size of prize and your profit share opportunity.
Michelle is an expert in the specialised and complex task of building profit pool calculations that inform strategic decision making by answering numerous business critical questions. Profit-pool mapping reveals the location and size of profit concentrations at all points along the value chain of an industry or category.
Determining category size of prize and your profit share opportunity.
Michelle is an expert in the specialised and complex task of building profit pool calculations that inform strategic decision making by answering numerous business critical questions. Profit-pool mapping reveals the location and size of profit concentrations at all points along the value chain of an industry or category.
Driving Growth
through Measurable Impact
We place great value on in-depth Measurement and Evaluation, clearly articulating the impact of any investment on market share, revenue, profit or brand equity, as per the stated objectives.
If any of these burning issues are keeping you awake at night, we’re ready to beat your insomnia into submission!
Are you extracting the maximum amount of value from the data that is already available to you?
Are your new plans and ventures maximising profit opportunities?
Are there any efficiencies that you can improve on?
Is your c-suite Exec equipped to make data driven decisions in the moment?
Are your marketing campaigns effective? Which of them deliver the most value in profit terms?
Are all of your insights automated and combined?
Is your innovation funnel optimal?
What would the picture look like if all of your available data were to be combined? What would it tell you about your past and your future? What opportunities would it highlight?
Mastering the Art of Storytelling
through the Science of Data Analysis
